Wouldn’t it be great if you could boost up your calorie burning and turbo charge your energy supply whilst you sleep.
Well, that fantasy just took a big step closer to reality with the release of findings of a study by Cognis Nutrition & Health. Cognis is using the study, linking CLA to positively altering fat oxidation and energy burning during sleep in its marketing of Tonalin.
CLA (conjugated linoleic acid) is a fatty acid found primarily in milk, beef, and dairy products. It is well known in the food and supplements market for its effects on body composition, but studies have also revealed its potential to reverse the formation of atherosclerotic plaques – that sticky substance that clings to the inside of arteries causing cardio-vascular disease.
The study focused around the dreaded holiday weight gain, but finding showed CLA increased calorie burning during sleep by an average of 43kcal per subject. Not only does this result boost calorie-burning, the theory supports that CLA actually prevents weight gain.
The study provides important insight into the actual physiologic mechanism for CLA activity in reducing body fat.
The next step, according to Cognis, is to get its ingredient into more products and further educate consumers on the potential for Tonalin to prevent weight gain. With 12 different companies already using the Tonalin trademark in their labeling and another 30 to 40 companies who use the ingredient in their products, it seems Tonalin is establishing a health market [excuse the pun!].
Over 50 percent of Tonalin sales are to the US market, of which approximately 95 percent goes into dietary supplements and another five percent is destined for beverages. This is good news for the approximately one third of Americans who are obese.
The study was carried out during the holiday season – subjects taking CLA safely reduced their body fat mass by one kilogram (2.2 lbs) and their body weight by 0.6 kg (1.3 lbs). In comparison, those in the placebo group gained 0.7 kg (1.5 lbs) of body fat mass and 1.1 kg (2.4 lbs) of body weight during the months that are especially problematic for overweight people.
Since as individuals, we are making a poor effort to prevent serious weight related illnesses, it seems the market is already taking on the responsibility!!
Zapper